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When Buying a Business, Profitability Can Be a Moving Target

When Buying a Business, Profitability Can Be a Moving Target

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July 2017

It seems simple—too simple, perhaps…You acquire a business because you determine through careful due diligence that it’s profitable, and offers opportunities for expanded profitability through numerous growth avenues.

If only it were that simple. In reality, far too many investors – be they companies, partnerships or other entities – pull the trigger on an acquisition, only to learn soon after that the profitability they thought was baked into the business is actually fleeting, illusory, tenuous, or gone altogether.

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