September 2019
How can nonprofits appeal to younger people so that they become dedicated donors? What are younger donors looking for before they get behind a nonprofit? These questions are common for nonprofits, no matter how large their donor base is and how many years they’ve been in operation. The opportunity is certainly there when 26 percent of Generation Z (individuals born in 1996 and later) already volunteer and 60 percent want their work to make a difference. In fact, the individuals who make up Gen Z are often referred to as “philanthroteens” because of their motivation to support nonprofits and make a strong impact.
