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Strategies to Diversify Your Approach to Nonprofit Fundraising

Strategies to Diversify Your Approach to Nonprofit Fundraising

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July 2019

Over a one-year period, it is common for nonprofits to lose 96 donors for every 100 donors gained, according to a study by the Urban Institute regarding fundraising effectiveness. As a result, the nonprofits involved in the study needed to raise roughly an additional $4.7 billion to help cover the $4.3 billion lost to donor attrition.

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