Like all business operations, the COVID-19 pandemic is changing how nonprofit organizations execute their fundraising activities. No one knows how long the crisis will last, and nonprofits can’t afford to take a break from fundraising. Staying connected to donors is critical to nonprofits and their ability to achieve their mission.
The need for social distancing has curtailed normal in-person fundraising events such as fun runs, walks, bike rides, dinners and galas. Many nonprofits have switched to virtual activities to keep donors engaged and to encourage giving.
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