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From Attention to Action: Strategies for Moving Donors Beyond Initial Engagement

From Attention to Action: Strategies for Moving Donors Beyond Initial Engagement

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August 2019

From traditional methods such as telephone and direct mail to current technologies such as email and social media, nonprofits have many options for gaining donors’ attention. Think about it from the donor perspective—with so many marketers competing for their attention, donors may find it difficult to gauge which causes are important to them.

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